Conventions of a Digipak

A digipak is a style of disk packaging for CDs. Usually made of card, digipaks contain several panes, which fold out much like a book. Inside a digipak are plastic wallets, which hold the CDs. They tend to be used for special editions or albums, not usually for a standard single track.

The front and back of the digipak are the primary promoters of the CD and artist, to sell the product. Therefore these panels of the digipak conventionally have eye catching images, titles, and colours. The image on the front of the digipak will typically have some relation to the artist or song.

The back of a digipak conventionally has a barcode, the track list, album artwork, the record label, and additional information.

The inside of the digipak contains the information about the about the song/album, and the artist. This information will typically be lyrics, song information, and personal messages.  Frequently behind the disc stored in the digipak is an image of some kind, much like the image on the front of the digipak.

Music artists usually have a set advertising theme, or 'brand identity'. What this means is that similar images, colours, and styles will be used throughout all kinds of advertisements. This consistency is adopted by almost all music companies, and is true for digipaks. Having a brand identity means that an audience is more likely to remember and recognise the artist, as they only need to have seen one of the many advertisement methods music artists use.