My intention was to design my music video in such a way to appear quite amateur, to create a more realistic feel to the video. This is also the reason I captured many hand held shots. Using hand held, shaky, footage I am connoting a sense of realism. The effect is created because the scenes appear more real, rather than set up shots. The shaky camera can even give a slight documentary vibe to the music video. A prime example of a shot to signify a more natural scene is the tracking shot of the protagonist as he walks up to the table. In this shot I walked behind the protagonist, holding the camera. This represents the protagonist as more relatable, as the audience can more easily imagine they are him walking up to the table. The shaky camera work represents his anxiety as his walks towards the table.
The grainy footage connotes a gritty vibe to the audience. The setting of my music video is an underground gambling den. These places are not regulated, and usually illegal. This is why the atmosphere is far different to a casino. If I was to create a music video in a casino I would use the highest quality camera possible, but I have done the opposite in this video. Usually in the media gambling is glamorised with bright colours, and a crystal clear picture. But I have attempted to do the opposite of glamorising gambling, and connote it as being gritty, risky, and dangerous.
I have found inspiration from the film '28 Days Later', which was filmed on a low quality camera. This zombie film uses the camera to connote a sense of realism that most zombie films do not have. The low quality camera represents the film as more realistic, as the audience do not think about the number of cameras which would surround the actors. This film turned out very successful, and so it is a good film to take inspiration from.
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