Audience feedback is something that I never thought was useful until A-Level. I now realise how key it is for creating a media product, and how all professional companies carry out extensive audience research. Often when someone new looks at your product they can find flaws that you cannot, or they think of ideas that you do not. This is exactly why I carried out audience research for my music video.
At a few separate points I have received help from my audience feedback. The first time was when I presented my the pitch for my music video to the class. I showed them the PowerPoint and then at the end handed out audience feedback sheets with a number of questions for them to fill out. Using feedback at this stage is important, as no definite plans have been started. The pitch has been made for the exact reason of receiving this feedback. If I had not created the pitch and asked for media feedback after I had captured footage it may be too late to make certain adjustments. Therefore audience feedback during the planning phase was useful.
The feedback I received during the planning process lead me to making changes. Some comments written by several members of my class stated that they think my song choice requires a mature looking man. This went against my original intention, as the actor I had in mind was someone 18 years old. I had not thought about the voice compared to the actors age, and so this was very helpful. The song I originally was going to use was 'You Know my Name' by Chris Cornell. Chris Cornell is a man in his early 50s, and so his voice is very mature sounding. I picked this song purely because of the lyrics, and forgot to consider the lip-syncing aspect of my music video. My solution in the end for this issue was to change song. The song I chose was 'Writing's on the Wall' by Sam Smith, which was a much better choice. Sam Smith's song contained almost all of the same themes, i.e gambling, as Cornell's and the singers voice suited a younger actor.
A positive response from the pitch feedback was about the idea. Most of the feedback contained responses which praised the creative idea. They said the idea was thoughtful as it was unique, and different to most music videos. In addition, the idea was to create a video about gambling, even though the original lyrics were intended for the opening James Bond theme. This meant that ideas would not be drawn from the original video, keeping my video original.
The next important comment I was from my audience feedback during the production process of my music video. I showed my music video draft to a number of people, who I then asked an opinion from. The most important comment I received was that the lip-syncing was slightly off in one part of the video. Once I found out about this issue I fixed it immediately.
From using audience feedback at several points for my music video, I have realised just how important it is. I did not think I would not spot small problems in my music video, but I actually had made a few errors throughout the process. If it were not for my audience feedback I would have probably found these issues once I published my video, where it may have been too late to make changes. I only received audience feedback at three points during my music video creation. However, next time I create a media product I would increase the amount as I know value the importance of audience feedback. My changed opinion now is that you can never have too much feedback. Since obtaining feedback is easy, there is no need not to have an abundance. Creating feedback forms is easy, and asking an opinion is even easier.
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