Conventions of Magazine Adverts

Magazine adverts are a popular way for the music industry to advertise a music product. The advert could be for a new album, a digipak, a new song, or a new music video. Music adverts are conventionally A4 sized, taking up a single page in a magazine. The main purpose advert is to promote the band's product, so more copies can be sold. Therefore these adverts tend to be eye catching, and created in such a way as to appeal to the  target audience.

Conventionally upon the advert will be the artist's name, usually very clear to the reader. Along with the artist's name will be the album or song name, similarly very clearly presented. Usually an image of the product being sold is on the advert, such as the album/single cover. Also, an image is often displayed of the artist.

All magazine adverts display similar information about the product. The release date is a common code of magazine adverts. But, also information on where the product can be bought is shown. Furthermore information on the album is frequently on magazine adverts. Sometimes, reviews are used in magazine adverts, which are usually quite short, or only a rating given.

Record labels, names, and logos are all conventions of magazine adverts. Additionally social media links are given to the reader, where they can learn more information about the product, or even purchase it.

Magazine adverts conventionally have a consistent font, font style, and colour, throughout the piece. This consistent house style tends to be used throughout all of the artists products, and videos. For example if a music video is filmed in black and white, the magazine advert for it will most likely also be in black and white. This is done in order to better market the artist, and single. Consistency leads to being more memorable, and more easily identified. If a music artist did not have a consistent theme, there work could more easily go unnoticed, and when this happens the artist is missing out on potential customers, and thus potential revenue.