Target Audience

This post is about the target audience for the music video that we are going to create, relevant to our current idea from our pitch.

The target age for our music video is teenagers to young adults. Being precise it would most likely be an audience within the ages of 15-25. A reason for a younger target audience is because of the age of the protagonist in our music video. We will be using an 18 year old as the main character, therefore our target audience centres around his age, as the audience will be more likely to relate to him. In addition, our audience have to be somewhat mature, as the themes that will be expressed in the music video are quite mature. Gambling is the main premise of the video, therefore an audience should be able to understand how gambling works, therefore a child audience is not our target. Also, the video is about a boy putting his life on the line, to rid himself of a huge gambling debt. This is a very serious theme, hence why the targeted audience is of people who are least aged 15.

The gender being targeted with our music video is males. This is because the protagonist is a male, and so yet again the target audience will be able to relate to him. Another reason for a male target audience, is the narrative of the video. Gambling the narrative focus, and this is a more stereotypically male activity. Also, the music video is about danger, a theme which will appeal more to males.

For the target social demographic, our music video would appeal to D, C2, and C1. These classes are of the lower end of society, having the average or less money than most. The music video we are planning upon making is about a man who is quite average, most likely from C2, or C1. Thus, the protagonist becomes relatable to our target audience. The protagonist in our music video has lost nearly all of his money, and he is making a last desperate gamble with his remaining cash. This is a more relatable situation to lower classes, as they may have experienced times when they had no money. In addition, gambling is usually associated with the lower classes, and so this will appeal more to them. A possible hobby of our target audience could be gambling, as it is the topic of our music video.

According to the Young and Rubiam Theory, the primary target audience of our music video would The Struggler. The Struggler would be one because they live in the moment, and are often quite poor. This music video will appeal to them, as they are the type of people to gamble away their money.