Music Video Industry

Music videos are primarily created in order to better promote the song, but another key reason is also money. Nearly every famous song has a music video, and so it is expected by audiences that all songs should have one. Without one, music artists are missing out on potential additional publicity. With a music video even more distribution methods open up, for example they can be played on music television, and can be uploaded onto youtube.

Money is a key reason for anything in the media, and so it is a key reason for making music videos. Having a music video means more ways of people hearing the music, and therefore people will be more likely to purchase a track, or album. Also, music videos can include product placement, which is another way for music artists to earn even more money.

Another reason music videos are made could be the fact that it is something the artist enjoys. The music artist may not be interested in the money as much as they are in their music themselves. Many music videos include choreographed dancing, which could be something the artist is skilled in. A music video is the only way the artist can both sing and dance, and so this is another reason for the creation of a music video. In addition, a music video can be a way of an artist showing their acting skills, which could lead them to bigger acting opportunities.

Huge amounts of money are spent on famous artist's music videos, but that is because they are making such large sums of money. The most expensive music video made is Michael Jackson and Janet Jackson 'Scream', which cost $10.7 million. The video took place on an elaborately-built spaceship set, something only usually seen in the film industry.

On the other hand Michael Jackson's 'Don't Stop Till You Get Enough', was very cheap to make, with Michael Jackson dancing around some strange jewels. This shows that there are a wide range of different music videos, and that big budgets are not always necessary.